📱 MyKuya — App Full Redesign

When I first joined MyKuya as a product designer, I quickly realized the weight of the responsibility ahead of me. One of my main roles was to lead the redesign of the app's user interface, and that came with the added challenge of building a design system that would evolve alongside the product itself. It wasn't just about giving the app a facelift, it was about laying the foundation for something that would grow with us.

Before diving into components and screen flows, I took a step back and started with a stylescape, a visual exploration that became our North Star. It wasn't just a pretty picture. It was a chance for the team to align on the tone, direction, and overall feel of MyKuya's next chapter, and that early work ended up shaping the visual language for both the app and the system behind it.

The business was struggling to scale. Everything around us was growing, the team, the customer base, even the vision for the future, but the mobile app, the heart of the product, was stuck.

Then the pandemic hit and growth accelerated even faster. The app that once served our customers well had become a roadblock. It couldn't keep up with the expanding demand, and the experience no longer matched what our rapidly growing user base expected. A redesign wasn't optional anymore. It was critical to the company's success.

We dove headfirst into the product, starting with a full audit of the existing app. We took stock of what worked, what didn't, and where we were falling short. From there it became a complete overhaul of the look and feel, grounded in user feedback and real conversations with the people actually using the app.

Together with the design lead, I reached out to customers directly to hear their pain points firsthand, and we used their voices to guide our decisions. Alongside that, we built the design system from the ground up, making sure every component was scalable, reusable, and consistent. We worked closely with developers the whole way through so nothing got lost in translation.

At the time we were a lean team, just 2 designers, 1 iOS developer, 1 web developer, and 1 QA. In about six months we built a design system and launched a fully redesigned mobile app across two platforms. It was intense, collaborative, and honestly one of the most rewarding stretches of my career.

Launch day wasn't just the end of a sprint, it was the start of a new chapter. The redesigned app felt like a breath of fresh air for both users and the team. Customers noticed the difference right away: smoother flows, clearer interfaces, and an experience that finally felt modern and trustworthy.

After launch we saw a real shift. Fewer complaints, higher satisfaction, and a noticeable boost in completion rates. More customers were successfully making it through the full booking flow, from signing up to completing their first job. The customer success team spent less time firefighting app issues and more time actually helping people.

For the team, having a solid design system in place meant we could move faster with fewer errors and way less friction along the way.

This project taught me the value of starting with clarity, not just in visuals but in vision. Taking the time to align with stakeholders, building a design system from scratch, and grounding every decision in real user feedback made all the difference.

I also learned that great design doesn't happen in isolation. It happens when teams are aligned, when every decision serves a purpose, and when you're willing to pick up the phone and hear it straight from your users.

Most of all, this project showed me how powerful a small team can be when there's trust, collaboration, and a shared belief in building something better. It wasn't just a redesign. It was a transformation, and I'm proud to have been part of it.