I'm Bea Madjus
I design thoughtful, user-centered products — combining product thinking, strong UI craft, and AI-powered workflows to move fast from exploration to execution. 🚀
— THE WORK
Featured projects
— COMPANIES I'VE WORKED WITH
Worked with teams across Australia and the Philippines, building product at every stage from 0→1 to scale.
— HOW I WORK
Everything starts and ends with the user
Design isn't about screens. It's about understanding people well enough to build something that genuinely improves how they work. My process keeps users at the center while balancing business goals, technical constraints, and long-term product quality.
One thing worth saying upfront: this isn't a strict sequence. Depending on the project, some steps compress, some repeat, and some run in parallel. The order changes. The principle doesn't.
Understand people before problems
Before opening Figma, I get to know the people we're designing for. Customer interviews, support tickets, analytics, session recordings, and business context all help uncover what users are actually trying to do, not just what they asked for.
Frame the right problem
Insights rarely arrive neatly packaged. I synthesize the research, spot patterns, question assumptions, and work with the team to frame a problem that's actually worth solving, with success metrics attached.
Explore many possibilities
I explore several directions before committing to one. Sketches, user flows, and AI-assisted ideation help surface options that balance user value, business impact, and engineering feasibility.
Prototype, validate, refine
Prototypes are conversations. I put ideas in front of users and stakeholders early, gather feedback, and keep refining until the solution feels obvious.
Ship, learn, improve
Launch is the start of learning, not the end of the project. I watch real usage in PostHog and Clarity, listen to customer feedback, and keep improving the experience over time.
Not steps. These run through everything
— A WORD FROM
People I've worked with
“Bea's grit and eagerness to always learn, better her craft, and share her knowledge set her apart. I watched her grow from an intern unsure of her path into a UI and design systems expert who's always open to feedback. If you're looking for someone with real depth and a genuine passion for craft, Bea is a great fit.”
— Angela Grace Garong
Bea's former mentor